The smart Trick of Johnnie Walker Blue Label Ultra That Nobody is Discussing
The smart Trick of Johnnie Walker Blue Label Ultra That Nobody is Discussing
Blog Article
To celebrate this technological breakthrough, only 888 confined edition bottles might be made generating this an unmissable piece of historical past for collectors.
Real cost savings can be task and product or service dependent, but usually, impartial scientific tests exhibit that, all else equal, for every gramme of glass decreased that means over 50 % a gramme a lot less carbon emissions in generation.
Johnnie Walker’s 5 years of analysis and development have meant which the expertise gained is staying applied over the range of Diageo solutions.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle continues to be made by adopting a test-and-master design, coming up with and exploring without limitation and imagining what the way forward for lightweight luxury packaging could convey.
Our great blend of our people today and brands is our magic, and inside our inclusive and supportive tradition, your possibility to thrive is infinite.
The expose of Johnnie Walker Blue Label Ultra alerts the brand’s motivation to innovation, with hopes that the bottom-breaking style could inspire the greater high-class, lightweight, and lower-carbon whisky bottles of tomorrow.
In addition to exterior glass makers, the model rethought all facets of how the bottle is developed, made and transported: from hand-blowing the glass, to employing a teardrop shape which, for The 1st time ever, intended reforming the enduring Johnnie Walker square bottle.
Johnnie Walker Blue Label Ultra is definitely the brand’s lightest 70cl Scotch whisky glass bottle up to now and also to the most beneficial from the model’s information and study, the planet’s lightest 70cl Scotch whisky glass bottle2 . The design requires Daring strides and dares to experiment which has a recognised paradigm of luxurious.
Designed through a check-and-learn product with external glass makers, this light-pounds bottle contains a handblown teardrop form that reimagines Johnnie Walker's legendary square style, exemplifies the way forward for lightweight, and assists discover new alternatives for lighter, decrease carbon packaging choices.
“We didn’t know what we ended up going in order to achieve whenever we got down to drive the boundaries of luxurious, and the result is something which many explained wouldn't be achievable.
The technical difficulties that lightweighting provides led us to incorporate a variety of style and design and output specifications that we couldn't have envisaged at the start of our journey; in the necessity of a tear drop condition which we have moulded to still mimic the iconic sq. method of Johnnie Walker bottles, to the addition of the protecting cage to allow for any round base, and the hand-making and filling of each and every unique bottle to stay away from damages in output.
With less than 888 bottles introduced globally, Every single bottle is independently numbered and presented inside a luxury collector’s circumstance.
We figured out that the lightest, strongest glass bottle you can also click here make without having compromising longevity can be a teardrop shape.
“We’re in all probability about twelve months from All those to start with products and solutions hitting the industry on account of the lightweighting program.”
This is a just one-off bottle for now illustrating the art of your attainable, as being a style and design experiment and redefining lightweight as luxurious. We will continue on to apply these learnings over the broader Diageo assortment.
Your payment details is processed securely. We do not shop credit card particulars nor have access to your charge card information.
With our focused center on presenting lightness across each design ingredient, we launched a precise lattice stopper, a bamboo body along with a protecting transportation box.